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360 Reputation - About Us

A few of the organizations we have partnered with. It’s a prestigious list. And a diverse one. These organizations represent a variety of industries but they share at least one thing in common — an interest in finding groundbreaking solutions, for record-breaking results.

Meet the Management Team - Partnering to Drive Your Success

Erika von Hoyer

Erika von Hoyer
Founder, Chief Strategist

Erika has earned a reputation for successfully marketing and selling SaaS technologies. With over 15 years in the industry, she has developed innovative approaches for demand generation, value creation and relationship building, supporting both retention and bottom-line growth.

In addition to co-authoring Avoiding #Fail, her marketing strategies have been cited in several publications including 1to1 Media, a division of Peppers & Rogers Group, and Recruiting Trends. In 2008, Erika was recognized by the American Business Awards as a Stevie Finalist for “Best Marketing Executive.”

Erika currently provides Risk Intelligence and Consumer Insights on behalf of ListenLogic and is the interim CMO for AKUDA Labs. Previously, she was the vice president of marketing for SkillSurvey and held senior positions with Bentley Systems and Analytical Graphics.  She earned a B.S. degree through Syracuse University and an Executive MBA degree through Villanova University and is a Certified Cyber Intelligence Investigator (CCII). She serves on the Board of Directors for the Philadelphia InfraGard, a volunteer-based partnership between the Federal Bureau of Investigation (FBI) and the private sector, and she is a founding member and associate of TheIntellCommunity.

As the founder of 360 Reputation, Erika serves as the principal consultant. To contact Erika, click here.

von Hoyer Costas

Katrina Costas
Operations & Customer Success

Katrina’s career is built on over 20 years of experience in the financial industry.  Serving in an executive capacity, she has managed all aspects of marketing for top-tier financial companies on Wall Street as well as Eastern and Central Europe.  In particular, she has been recognized for her talents to both restructure and build start-up marketing groups.  It is precisely her ability to continuously monitor and adjust, rather than accept the status quo, which has compelled her to deliver a new approach to reputation and brand management to her ailing industry.

Prior to joining 360 Reputation, Katrina helped to launch and grow Manhattan-based, Huston Association, a successful third-party financial marketing firm.  She also worked for Renaissance Capital in Moscow, Russia, JP Morgan Investment Management, Alliance Capital Management, and Bankers Trust Company.

Katrina, earned her B.A. in International Relations and Russian from Mount Holyoke College. She has volunteered for a variety of charitable organizations and has also served on the board of directors of several non-profits.  She was previously appointed as co-chair of the International Conference Committee of the Financial Women’s Association of New York where she led a delegation of 30 senior financial executives to Moscow and Saint Petersburg.

Katrina manages 360 Reputation’s day-to-day operations. To contact Katrina, click here.

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